Latest Communications of International Proceedings articles

The article proposes an interpretation of the meaning of experience marketing as a tool in the process of sacralisation of products, and in a broader context – the so-called secular religion accompanying some contemporary big tech organizations. The article is of theoretical nature and the…

The subject of the study is a quantitative and qualitative analysis of processes, taking into account the outsourcing strategy. The publication justifies the need and purpose of performing analysis on data held by organizations and discusses a selection of two data analysis methods that are…

The growing usage of social media is changing the way brands interact with customers and answer their needs and wants. Marketers are using various means to reinforce their brands’ image and positioning, promoting customers’ satisfaction and engagement. Despite its growing acceptance by companies and customers,…

In this article, there are global value chain (GVC) analysis applied to recent trends in domestic employment connected with participation in GVC. Traditional statistics do not reveal the full nature of how consumption in one country may drive production and therefore, sustain employment in economies…

The aim of the paper is a thesis that cooperation, trust and relationships are critical to make the economic system based on the market paradigm, more humane; a system which is not to be driven by the overriding rule of maximization of profit. With reference…

The aim of the article was to present the results of research on the effectiveness of work-life balance (WLB) of employees in selected companies in Poland. The research group consisted of 1097 women and men working in Polish enterprises. The authors proposed a method for…

Agriculture, the agri-food system and all the processes that contribute to the generation of different forms of value along the agri-food chains have become increasingly globalized and digitized. The global agri-food value chain does not provide only farmers with the opportunity for generating added-value along…

Food label is one of the sources of food information for consumers, it is the easiest way to collect information about food. In the food market the information asymetry can be identified what means that producers have more information about food products than consumers have.…

The article analyzes the behavior of institutional customers in relation to courier services provided in Poland. Rapid growth of e-commerce has stimulated changes in the provision of courier services, and customers have been offered a range of new opportunities and ways to send and receive…

Currents in consumption indicate that consumers of the 21st century are more and more demanding people, demanding that the products available on the market are diverse, of high quality with high nutritional value, manufactured using traditional methods or ensuring health safety. The analysis of the…