Latest Communications of International Proceedings articles

Aim: The article analyses the way in which consumers purchase cosmetics. The research problem concerns the identification of channels chosen by consumers at various stages of the purchasing process. The aim of the article is to identify the scale of homogeneity (using only one channel)…

An approach, referring to the use of tools developed in the field of the management sciences (HRM), may introduce a new quality and perspective for designing tools and setting up effective sports teams, by building on the current knowledge of establishing employee teams. The effects…

In this paper Runge-Kutta implicit methods for solving stiff nonlinear problems were compared. For the study purposes three different approximations were tested: Gauss-Legendre, Radau and Lobatto. In order to compare the methods, the inrush current under no-load state of a 1-phase transformer was calculated. The…

Integrating logistics function is well known and appreciated. The importance of logistics is also growing with the development of integrative tendencies when individual regional markets acquire the character of global markets. The possibility of using logistics as an effective tool of a competitive fight by…

‘Products are made in the factory, but brands are created in the mind’ – Walter Landor, Landor Associates. Today the brand is one of the most important instruments of competitive struggle. The brand is not only an intangible resource, but also a resource that is…

Enterprises wishing to succeed must predict the ways for their conduct in the future. This takes into account the conditions created by the environment, in which the opportunities to exploit and threats to avoid are searched for. For this purpose, the appropriate tools are used. …

Globalisation and a global scale of economic activity of an ever growing number of enterprises are inevitably linked with expanding mobility of both managers and employees. This mobility involves work in multinational companies and multicultural teams, whose members come from different countries and different cultures.…

The bottle water market was estimated at 437 billion liters in 2017 and is expected to reach 623 billion liters in 2021, growing at a CAGR of 92,7% during 2017-2021. The dynamic development of this market is also observed in Poland, the consumption of bottled…

In this study, the authors consider the marketing principles that are already actively used by Russian universities, as well as the topical principles of attracting foreign students that have not yet been included in the strategy of universities. The purpose of the study is to…

The field of strategic management has become increasingly concerned with leaders and their effects on strategy formulation, firm performance, and Child’s (1972) notion that leader’s decisions and choices impact firm performance. The idea has been further developed in the work of Hambrick and Mason (1984),…