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The notion of attitude has widely attracted marketing researchers. This study seeks to extend the resource-based view to the context of the consumers’ behavior. It is intended to develop a measurement scale of attitude towards the sales promotion of branded products, and to verify its…

Economic policy is always bound to simultaneously pursuing multiple goals. In the framework of the European union, several benchmarks are set to reflect on meeting three main targets – maintaining economic growth accompanied by environmental and social sustainability which are the aspects of evaluating socio-economic…

Information technology (IT) and information systems (IS) are an important economic factor for the healthcare sector and make a significant contribution to the improvement of products and services provided to patients. To remain competitive in the long term, companies from the healthcare industry are forced…

This paper presents an analysis of research survey data that was aimed at assessing the influence of mobile technology on culture. The paper is motivated by human-centric approaches to computing and ICT developments, with a focus on the derivation of models of culture that inform…

Companies need efficient knowledge management in order to be successful. This study addresses the question of what entrepreneurs need and how knowledge can be used for exporting companies. A further objective is to analyze how new exporters can be gained through knowledge transfer. The focus…

Today any OEM automotive industry that wants a status of a world-class organization has to follow a proper supplier quality management based on the worldwide recognized international standards. With this, the customer within a supply chain should have the sureness that the company has supplier…

Manufacturing organizations have adopted the concept of lean manufacturing in order to develop the quality of their products and decrease their wastes. This is done by guarantee that products are evaluate or assessed at each and every stage hence costs are decreased. The objective of…

The use of Information Communication Technology in carrying out government activities has become a common phenomenon in the recent years. In the late 1990s, information technological developments in the field of public administration culminated into the concept of e-Government. Several benefits are presumed to be…

The objective of this study is to investigate the effect of multiple choice scoring methods Number Right Elimination Testing (NRET) and Formula Scoring (FS) toward chemistry learning outcomes by considering students’ risk taking attitude. The study was conducted in SMAN 13 Kota Bekasi. Samples of…

This paper reports the study’s finding on the preferable method used by students while searching their electronic resources for assignment accomplishment. In accomplishing academic assignments, retrieving the right information from relevant and precise sources using the right methods is very critical. This is because there…