Latest articles

04
Sep
2023

Is Being an Autocratic Leader the Best Style to Combat for Survival in the Time of Crisis?

IBIMA Business Review
When one crisis attacks an SME, all efforts would be oriented to save it from being doomed. When two unsuspected crises outbreak, those efforts would be tripled, exhausted, and most of the time depleted. Luckily, after that, comes the joy of survival, a reward well-deserved!…
04
Sep
2023

Intention to Recycle Mobile Phones: Gender Comparison

IBIMA Business Review
This paper aims at providing a better understanding in the propensity of university students to recycling their mobile phones and comparing males and females in this regard. Despite many studies that have discussed the students' habits for this purpose, very few have studied deeply the…
09
Aug
2023

Consumer Behavior towards Agri-Food Products during the COVID-19 Crisis: An Empirical Study

Journal of Marketing Research and Case Studies
The COVID-19 pandemic has significantly impacted the behavior of consumers of agri-food products. Consumers have developed new consumption and purchasing habits. These behavioral changes were driven by the fear of disease and death, as well as the government-imposed regulations. Naturally, factors such as gender, age,…
02
Aug
2023

A Systematic Literature Review on Virtual Teams: Comparing Pre- and Post-pandemic Research

IBIMA Business Review
Virtual teams have increased over time due to globalization and advances in technology. With this article, we want to showcase the impact of the COVID-19 pandemic on the evolution of research in the field. To accomplish this aim, we continue the study presented in the…
17
Jul
2023

The Impact of Place Attachment on Citizen Participation in Place Marketing: Towards a Conceptual Framework of the Antecedents and Consequences of Place Attachment

Journal of Marketing Research and Case Studies
In today's rapidly evolving world, places are undergoing significant and transformative changes, leading to fierce competition in attracting diverse target markets. Consequently, it has become more crucial than ever to adopt a fresh marketing approach that emphasizes collaboration, co-creation, and co-participation to enhance the place…
23
Jun
2023

Exploratory studies on Strategy and Accountability In Malaysia: Segamat School Co-operatives Region

Journal of Southeast Asian Research
 This study explores the needs for strategy and accountability in school co-operatives. The process in school co-operatives can be operated effectively through a proper determination of strategy and accountability, measurement as indicated in school co-operatives. This study used a qualitative approach with the data obtained…
15
Jun
2023

The Study of the Contribution of Innovation in Information Technology to Performance in Moroccan Companies

IBIMA Business Review
The massive use of information technology (IT) in companies in recent years has become a major concern for researchers and management science professionals. As they seek to identify the variables that can explain the contribution of IT to performance, they agree that investment in IT…
08
Jun
2023

Clarifying the Interaction Effect of SME Size in Strategic Networking Process: The Role of Perceived Institutional Environments

IBIMA Business Review
The aim of this paper was to extend the study of the relationship between strategic networking and institutional environments of Southeast European countries. The paper looks at how the strategic networking antecedents: (1) trust and reputation, (2) cooperation and communication, and (3) commitment, affect institutional…
07
Jun
2023

A comparative Study on the Economic Implications of Covid-19 and other Pandemics in Peru

Journal of Economics Studies and Research
The main objective of this research was to examine the implications of Covid-19 in comparison with other diseases and its impact on the Peruvian economy. A descriptive methodology with a qualitative approach was used, and data collection was carried out through documentary analysis and the…
08
May
2023

Case Study: Marketing Communication of a Sports Organization Helping it Move towards its Sustainability

Journal of Marketing Research and Case Studies
The aim of this article is the analysis of a sports organization’s operation focused on its marketing communication to reveal space for improvement. This leads to the support of sponsorship as a part of the organization’s sustainability. The analysis was based on the secondary data…