The Purchase and Consumption Motivations of an Organic Product by the Tunisian Consumer: an application on the Prickly Pear Seed Oil (PPS)
Journal of North African Research in Business
This article focuses on the attributes, consequences and values of the consumption of organic products. The study relies on the cognitive chaining method which consists in highlighting and prioritizing the main reasons for purchasing and consuming organic products. A qualitative, exploratory study was conducted involving…