Latest articles

10
Jan
2022

Economic Growth and Fiscal Policies in Scandinavia

Journal of EU Research in Business
 This paper comprises the research of the impact that taxation exerts on the economic growth rate in Denmark, Norway and Sweden, through an econometric approach during the years 2002 – 2018. The analysis is based on the estimation of a Panel Data model by taking…
07
Jan
2022

Impact of the Institutions on Economic Growth in Selected Post-Soviet Countries

Journal of Eastern Europe Research in Business and Economics
This paper aims to investigate how economic institutions affect the growth of selected post-soviet countries. The data collected for this research cover the period between 1993 and 2019. Four variables (Corruption control, Political Globalization, Human Development Index, Internet per user) under the head of economic…
07
Jan
2022

Analysis of Deforested Area Using Google Earth Engine in The Period 2001-2020 In the Apurimac Region

Journal of Internet and e-business Studies
The objective of this study is to analyze the deforestation of forest cover in the Apurimac region between 2001 and 2020 using the Google Earth Engine (GEE) platform, a planetary-scale platform for the analysis of environmental data. The methodology used in the analysis of the…
06
Jan
2022

Brand´S Image Perceptions During Crisis:Brazil Versus Portugal On COVID-19

Journal of Human Resources Management Research
The future will no longer be like the past as the world witnesses constant changes that affect people’s everyday life. In fact, with the outbreak of the COVID-19 pandemic, organizations were challenged to adapt their business to the changes, and brands were forced to  quickly…
05
Jan
2022

Current Trends in Digital Marketing Communication

Journal of Marketing Research and Case Studies
In the 21st century, businesses and communicators have faced new challenges. In the era of modern technology, internationalization and globalization, marketing communication implements new tools, trends and opportunities. Internet and technological development have opened up the potential for two-way marketing communication and online as well…
03
Jan
2022

University Marketing using the Howard-Sheth Paradigm

Journal of e-Learning and Higher Education
A fundamental premise for understanding and forecasting the functioning of a system, modeling is a method that aids in the development of any phenomena, without question. Marketing modeling is a concept that is seldom utilized in university marketing. Any organization's marketing activity necessitates the use…
31
Dec
2021

The Purple Ocean: Revisiting the Blue Ocean Strategy

Journal of Eastern Europe Research in Business and Economics
The turbulent environment, characterized by dramatic changes and chocks such as global crises and dissolution of many centrally planned economies during the last decades, has demonstrated that rigidity associated with strategic planning does not provide universal solutions. Therefore, more flexible schools of strategic thought –…
24
Dec
2021

Auto-Enrollment Pension in Poland: Impact on HRM Strategies and Pension Participation Rates

Journal of Eastern Europe Research in Business and Economics
The study aims a critical analysis and preliminary assessment of chosen effects of the implementation of a new type of occupational pension schemes with automatic enrollment: the Employee Capital Plans (PPKs), successively has introduced in Poland since 2019. The introduction of PPK’s may constitute a…
23
Dec
2021

Repercussions of the COVID-19 Health Crisis In the Peruvian Informal Sector

Journal of Economics Studies and Research
After the World Health Organization declared the outbreak of Coronavirus (COVID-19) a pandemic, the Peruvian government took preventive measures to counteract the spread of the virus by issuing Supreme Decree No. 008-2020-SA. This decree contains prevention and control measures aimed at ports, airports, land entry…
23
Dec
2021

Promoting The Country of Origin Through the Assets of Exported Services: The Moroccan Case

Journal of Marketing Research and Case Studies
Banking services are one of the main Moroccan exports in Africa. These representations can be studied in order to verify the reversed country of origin effect. Can these services impact the way their users perceive the country? Do they even communicate on their origin or…