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The aim of this paper is to present a theoretical summary of product policy and neuromarketing, as well as to identify differences in the perception of quality and selected forms of promotion, which significantly affect the shopping behavior of Slovak consumers. The research sample consisted…

The studies conducted so far in Poland indicate not only the low environmental awareness of SMEs, but also incorrect reporting of their impact on the natural environment. What is more, in entities from this group, the environmental costs arising in the course of their business…

The last decade has been the theater of the rapidly growing introduction of information technology (IT) into the classroom, prompting teachers to embrace this change in their routine. Unfortunately, university training and school administrations are slow adherents. Although all teachers use a mobile phone for…

Making it easier for employees to maintain work-life balance and to facilitate the combination of different social roles increases job satisfaction. WLB is usually analysed in the context of a conflict between various requirements relating to involvement in one’s work and playing other important life…

The COVID-19 epidemic has disrupted the development of the global economy. Virtually all sectors experienced a negative impact, which forced the transformation of many enterprises. In the case of the ICT sector, new environmental conditions pose a threat but also a development perspective, which forces…

Innovation is a key driver in enhancing competitiveness of firms and fostering employment and job creation. This is the reason for the existence of a growing body of literature regarding how firms can improve their innovative practice and, more recently, how they can benefit from…

Conventional wisdom in entrepreneurship education holds that educational institutions play a key influence in developing entrepreneurial capabilities. However, the buzzing, complex debates about entrepreneurship, as well as the varied signals from the market about the real outcome of such transformational undertakings, pave the way for…

In time of crisis, the role of public institutions is on the rise and the communication between citizens and institutions is increasingly important, in order to preserve society's civic fabric and ensure the maintenance of trust in the aftermath of the crisis. This study analyzes…

Over the years, past research has revealed that human nature is continuously evolving. Inevitably, this evolution is further extended to individuals’ adoption towards a new set of consumption behaviour. In the current global coronavirus pandemic (termed COVID 19), consumers are further contemplating on alternative forms…

The paper presents a theoretical and empirical analysis of the impact of relational capability on the relationship between technological eco-innovation and financial performance of Polish green companies. The research model contains both radical and incremental eco-innovations. Further, based on the assumption that the determinants of…