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A classification of contact personnel was proposed and a provision was developed on the assessment of its competencies and their impact on the potential of internal marketing, which provide for the construction of a graphical model that reflects the level of resource, process and strategic…

Piracy, or the counterfeiting of a product, remains an important global issue. This research aims to examine the factors that influence university students’ intention in the piracy of academic books. The research conducted is based on previous attitudes toward piracy behavior, subjective norms, and perceived…

The study examines the impact of persuasive system design principles (PSD) on the continued use of WhatsApp users. A cross-sectional survey was employed to collect data from 488 participants living in Germany, the Kingdom of Saudi Arabia, the Netherlands, and Malaysia, representing varying cultural backgrounds.…

The development and selection of risk response strategies is a major phase in a project risk management process. The study focuses on recent literature with the purpose to analyze how this topic is found among the research concerns and the key trends in the area.The…

The economic mechanism for factoring management of trade enterprises was improved by applying a tool for refinancing receivables involving third parties, which will contribute to the effective management of fundraising processes from the standpoint of the income approach. The instruments for the implementation of the…

The methodological approaches to the assessment of the economic security of a travel company on the basis of quantitative and qualitative methods for assessing the components of the company’s external and internal environment (PEST analysis) and statistical modeling were improved which allows increasing the objectivity…

Interfirm cooperation plays an important role in nowadays business reality, especially in terms of international cooperation between partners from foreign countries. What more, the operation of construction enterprises – e.g. due to tenders, implementation of projects – requires cooperation. The paper covers the quantitative empirical studies…

The objectives of this research are to examine whether there are significant differences in the perception of quality of work life among employees of three generational cohorts (i.e., Baby Boomers, Generation Xers and Millennials) and to propose some strategies from HRM in order to manage…

The problem of many warning systems is the phenomenon of so-called “surprise", involving a failure to spot the symptoms of upcoming undesirable events in time. This often happens despite the presence of technologically advanced detection and monitoring systems. It is believed that the solution to…

Corporate social responsibility is a concept according to which business entities, when formulating their goals, take into account social interests. Conducting activities in accordance with this idea means that enterprises comply with all formal and legal requirements as well as increased investment in human resources,…