Latest articles

11
Apr
2019

Conditions of a Corporate Communication in the Industry 4.0: Case Study

IBIMA Business Review
In recent years, the conditions for the functioning of enterprises have changed revolutionarily. These changes are so significant that it is more and more often referred to as the Fourth Industrial Revolution. A company operating on the market has to take up the challenge of…
10
Apr
2019

Evaluation of Implementation’s Impact of E-Learning Projects

Journal of Internet Social Networking and Virtual Communities
For the current research, we have used several world databases in order to seek relevant articles on methods and mechanisms for evaluating ICT investment projects at an international level. Thus, we have identified and analyzed hundreds of articles published in – more or less famous…
08
Apr
2019

Questioning if Macro-Systemic Top-Down Approaches Should Be Used to Develop Smart Cities of the Future

Journal of Administrative Sciences and Technology
Cities differ greatly from one to another, even if they serve the same essential purposes. Moreover, they should collaborate at all levels for producing synergistic effects, therefore, their major smart solutions should be standardized or at least compatible, whilst adapted to the local contexts. Cities…
05
Apr
2019

Online Negative Reviews in the Hospitality Industry: Moving from problems to Opportunities

Journal of Marketing Research and Case Studies
The aim of this research is to understand better the dynamics of online negative reviews. Particularly, we want to explore the relationship between service recovery online and customer satisfaction in the hospitality industry. Based on the concepts of service failure, service recovery, and satisfaction, a…
04
Apr
2019

Light GBM Machine Learning Algorithm to Online Click Fraud Detection

Journal of Information Assurance & Cybersecurity
In the current web advertising activities, the fraud increases the number of risks for online marketing, advertising industry and e-business. The click fraud is considered one of the most critical issues in online advertising. Even if the online advertisers make permanent efforts to improve the…
03
Apr
2019

The Impact of Technology-Based Incubators in Creating a Sustainable and Scalable Startup Culture in Emerging Economies: A System Thinking Model

Communications of the IBIMA
University incubators are becoming a key stakeholder in creating a startup culture in different societies around the world, both developed and developing.  The entrepreneurship ecosystem is built around a variety of stakeholders; however, the role of human capital remains invaluable.  The passion, technology-savvy growing generation…
28
Mar
2019

Absenteeism and Job Satisfaction in a Portuguese Municipality

Journal of Organizational Management Studies
Absenteeism has a direct impact on the quality of the service provided by the municipality to its citizens. Therefore, the objective of this research is to analyse the correlation between work absenteeism at the Bragança municipality, Portugal and job satisfaction; to identify factors concerning the…
27
Mar
2019

Digital Transformation in Organizations from a Portuguese Project Managers perspective: what’s changing?

Journal of Human Resources Management Research
This investigation intends to analyze the changes in the organizations and on the way of work in the context of the digital transformation from a perspective of Portuguese project managers in technology-based companies. We adopted a qualitative multiple case study methodology, using the semi-structured interview…
21
Mar
2019

The Brand between Nostalgia and Attachment: the Case of the Moroccan Consumer

Journal of Marketing Research and Case Studies
Nostalgia is a variable that is increasingly discussed in consumer-brand relationships, particularly through the notion of attachment. The objective of this work is to shed light on the attachment to the nostalgic brand in the mass consumption sector in Morocco. To do this, an exploratory…
13
Mar
2019

Using Crowdsourcing Based Health-map System in Bangladesh: Prospects, Challenges, and Development of an Effective Model

Journal of e-health Management
Despite a countrywide mobile network and a massive number of subscribers, Bangladesh till now failed to usurp the full potential of e-health service. With the aim of analyzing the prospects and challenges of using crowdsouring based health-map system in Bangladesh, this study adopts a mixed…