An Estimation of Buyer Fatigue by Examination Energy Consumed in the Purchase Process
Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Consumer in the process of purchases requires new system approaches to measure fatigue. Neuromarketing is an innovative direction to improve the effectiveness of the company's marketing communications (primarily merchandising and advertising), by influencing the behaviour of a person as a potential buyer, taking into account…