Latest Communications of International Proceedings articles

23
Dec
2020

Directions for Improving the Efficiency of Technology Transfer Processes in the Russian Economy

Economic Development - Global Perspectives on Investment, Security, and Growth: 36ECO 2020
Technology transfer is of particular strategic importance, as technology is a catalyst for the socio-economic development of economic actors at home and abroad. Technology consists of a pool of knowledge and know-how, acts as a catalyst for healthy and competitive international trade, and is linked…
23
Dec
2020

An Estimation of Buyer Fatigue by Examination Energy Consumed in the Purchase Process

Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
Consumer in the process of purchases requires new system approaches to measure fatigue. Neuromarketing is an innovative direction to improve the effectiveness of the company's marketing communications (primarily merchandising and advertising), by influencing the behaviour of a person as a potential buyer, taking into account…
23
Dec
2020

Retrenchment in Malaysia – Interpreting the Rules

Employee Relations and Strategic Human Resource Management: 36HR 2020
 The Malaysian Employers’ Federation (MEF) has attempted to paint the minimum wage as being more beneficial to foreign than local employees, suggesting a lack of coherence in employers’ use of their managerial prerogatives, and blaming retrenchments on the minimum wage. The objective of this article…
23
Dec
2020

Generation Z’s Attitude to Eco Food as Determination Factor in Setting up Eco Restaurants

Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
The preferences of customers in the restaurant and hospitality industry strongly depend on national characteristics, fashion and the spread of certain behavioral patterns. Therefore, it is important to reveal how the increase in the popularity of pro-ecologically oriented ideas and healthy food can affect some…
23
Dec
2020

Logistic Customer Service on the Example of Selected Logistics Companies

Strategy, Innovation, and Organizational Effectiveness: 36MGT 2020
Customer service is currently one of the tools for competing companies providing logistics services. The article is devoted to the logistic assessment of customer service provided by companies providing logistic services. The first part of the article focuses on the theoretical aspects in which the…
23
Dec
2020

Using the Information Capabilities of Cloud Services and Digital Nodes in Managing the Development of Regional Economic Activity and Its Functional Areas

Information Technology and Organizational Innovation: 36ISM 2020
The key areas of implementation of digital technologies in the regional economy management system that are available at the current level of ICT technology development: creation of systems for objective control of the state and activity of all economic entities operating in the region (both…
23
Dec
2020

Review of the Infrastructure Reconstruction Process in Cambodia

Economic Development - Global Perspectives on Investment, Security, and Growth: 36ECO 2020
For almost thirty years Cambodia has been rebuilding and expanding the infrastructure destroyed during decades of war, and striving to improve the quality of services provided by these facilities. The success of the measures taken is a prerequisite for achievement of the strategic goals including…
23
Dec
2020

The Application of CVP Analysis in Companies from the Taxi Industry Based on Simulation Results: The Empirical Evidence from Poland

Modeling, Optimization, and Decision Support Systems: 36MODSYS 2020
The specificity of the work of taxi companies operating at airports has been presented in this paper. Attention was drawn to the importance of conducting the CVP analysis, which is aimed at increasing the efficiency of operations of this type of enterprises. In order to…
23
Dec
2020

Study Regarding the Perception of the Restaurants from Craiova, Romania Regarding Food Delivery Applications

Information Technology and Organizational Innovation: 36ISM 2020
In the last few years, the use of food delivery applications has increased in Romania in general and in Craiova, in particular. Food delivery applications such as Food Panda, Takeaway.com, Glovo and Uber Eats provide a simple and fast way for people to order their…
23
Dec
2020

Business Motivation Model for Information System Architecture Development Support

Information Technology and Organizational Innovation: 36ISM 2020
Since the beginning of business management, optimization of enterprise’s performance has been recognized as its main objective. However, a suitable motivation models had to be implemented to achieve that goal. This paper aims to present discussion on Object Management Group (OMG) Business Motivation Model (BMM)…