Tastes, Preferences, Consumption and Purchasing Habits of Bread in The Bragança Region, Portugal
Innovation in Marketing Strategies, Customer Engagement and Satisfaction: 36MKT 2020
This study aimed to know the tastes, preferences and consumption and buying habits of bread in the Bragança region. A quantitative and cross-sectional study was developed based on a questionnaire applied online to 215 consumers who buy food products in the Municipality of Bragança. Most…