Latest Communications of International Proceedings articles

The advent of social media has revolutionized the approach to marketing activities. The presence of brands on social networking sites is not only an obligation but also a big challenge for marketers and people responsible for managing these activities. Social media provide the possibility of…

As weight of robotic process automation (RPA) increases, enterprises that implemented this approach should periodically perform a review and assessment of solutions applied – organizational and technological ones – and business benefits obtained. It should be conducted in systematized manner and include multiple factors. In…

The basis of the functioning of every enterprise is its ability to move efficiently and effectively in the business space. This ability depends on a number of conditions, both intra-sectoral, on which the company can have a direct impact, as well as macro-environmental, political and…

Retail sector has always been an important source of revenue for the national economy. The retail business processes and consumer formation differ in each particular case, but it always involves interrelation between several parties and serve a special purpose. Consumer satisfaction and its management have…

The study assesses the use of forward sale for housing delivery in Lagos state. The research was conducted to explore forward sale as a veritable instrument for reducing housing deficit in the State. The study was a survey research that involved the use of structured…

The purpose and the objective of this paper are to examine the essence of the social responsibility concept by way of an example of a respected Serbian company doing business in the insurance industry, with a special focus on the opinions and attitudes of Generation…

Climate change is occurring today due to the widespread exploitation of natural resources undertaken by humans in order to meet their needs. To deal with these problems, it is necessary we play an active role in preventing and/or dealing with climate change, such as using…

Consumers find mobile and online shopping very convenient and cost effective. Online shopping would secure greater ubiquity and scale, given the current global pandemic. Different apps and web sites provide the appropriate platform for ecommerce transactions, medical needs through telemedicine, and entertainment through online movie…

Social restrictions and suggestions to stay at home in the era of the Covid-19 pandemic have changed Indonesian people's habits to interact with one another, including donation activity. This study aims to determine the factors contributing to Donation Switching Behavior from the use of cash…

In Russia social media, in particular instant messengers, have advanced rapidly in recent years. The most popular ones are WhatsApp, Viber, Skype, Telegram. The purpose of this article is to systematize factors of market positioning of social media channels as a digital analytical and planning…