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This article provides an extensive literature review on the topic of branding in Higher Education, along with an exploration of the numerous aspects that influence students' choice of a Higher Education Institution (HEI). Within the competitive higher education landscape, branding has evolved into a vital part…

The main objective of this research was to analyze the attitudes and sustainable purchasing behaviors of food products among Portuguese consumers from different generations. The study sought to identify statistically significant differences regarding ecological awareness, understanding of ecological issues, adoption of ecologically conscious purchasing habits…

Change in business organizations often leads to suffering individuals. For organizations it remains difficult to find guidance on how to reduce this pain. Readiness for Change (RfC) in business contexts is a topic that is been gaining importance during the last decade, thus the purpose…

In this paper, the research is focused on the empirical study regarding the impact of financing policy on the companies’ financial performance from the pharmaceutical sector, in Europe and in the United States of America, considering that these two geographic areas were strongly involved in…

The problem of the stability of budget revenue and expenditure has been the subject of research for many years. However, there is still a need to monitor this phenomenon to achieve a correct balance in the budget because of the instability of different factors in…

As groups of professionals that defend their own interests, professional associations must improve their organizational performance on both individual and collective levels. However, members’ diversity, lack of interaction and difficulties in creating and diffusing information have prevented these organizations from achieving their goals. These aims…

This study delves into the pivotal role of socioemotional wealth (SEW) in shaping the global expansion strategies of Moroccan family businesses. By employing a quantitative approach, we scrutinize the intricate dynamics between SEW and internationalization decisions, focusing on control preferences during global ventures. Our investigation…

In recent years, automated essay scoring systems have seen significant progress, particularly with the integration of deep learning algorithms. This shift marks a move away from the traditional focus on style and grammar to a more in-depth analysis of text content. Despite these advancements, there…

Academic success will always be ensured when the internships will take place at the economic agents in the area where the school is located because the students are more motivated to become future specialists for the companies in the areas where they live.Of course, this…

Through the creation of clean and innovative technologies, Bioeconomics is a means of achieving sustainability. For this to happen, it needs to be incorporated into concrete social actions, gaining knowledge and social acceptance. In this sense, the main purpose of this study was to analyze…