The Length Effect, the Repetition Frequency Effect and the Moment Effect of the Passage of the Product or of the Brand during a Television Spot on the Advertising Message (Tunisian Frame)
Journal of Marketing Research and Case Studies
Nowadays, TV commercial spots efficiency became a major question which preoccupies marketing and commercial professionals. Experimentation is frequently used by researchers in order to model and assist marketing decisions. Within this framework, this research aims to apply a « joint analysis » statistical study in order…