Modern Grocery Retailing Consumer’s Profile Is There a Need for Convenience Stores to Redefine Precision Marketing Strategy in Romania? Post Covid Outbreak Analyze
Journal of Eastern Europe Research in Business and Economics
Purpose - The purpose of this paper is to see if the precision marketing strategy for convenience stores should be changed in the new context determined by COVID-19 pandemic challenges. Design/methodology/approach – The literature review is presenting the precision marketing strategy approaches, the segmentation criteria…