Journal of Marketing Research & Case Studies (JMRCS) is an international peer reviewed and applied research journal that include case studies, best practices, and experiences on Marketing field
ISSN: 2165-7009
Fatiha Naoui, Sup de Co La Rochelle, France
Bernd Markus Zunk, Technische Universität Graz, Austria
Stéphane Bourliataux-Lajoinie, IAE de Tours, France
Imad Baalbaki, American university in Beirut, Lebanon
Laurence Lecoeuvre, SKEMA Business School, France
Lai Kim Piew, Multimedia University, Malaysia
Nancy Maloney, Higher Colleges of Technology, UAE
Ahmed Tolba, the American University, Egypt
Siew Pei Hwa, Universiti Abdul Rahman, Malayisa
Neji Bouslama, Professeur, Directeur URAM, FSEG — Tunis
Myriam Belkhir, Faculty of economic sciences and management of sfax, Tunisia
Dilla Syadia Ab Latiff, Universiti Teknologi Mara, Malaysia
Annelie Moukaddem Baalbaki, Lebanese American University, Lebanon
Azizah Omar, Universiti Sains Malaysia, Malaysia
Seungbum Lee, University of Akron, USA
Nesrine Akkari Chniti, FSEG Mahdia, Tunisia
Manuscripts will be evaluated for originality, significance, clarity, and contribution. Submitted manuscript must not have been previously published or currently submitted for publication elsewhere.
All submissions will go through centralized database for classification and internal administration purposes. Once classified, papers will be directed to the appropriate Editor. All submissions are read by at least one of the Editors. Every effort is made to judge the merits of manuscripts. Editor will refer the manuscript to 2-3 external reviewers in a full double-blind peer review process and will send a summary of review back to the author(s).
Editors have full authority to make one of the following decisions:
– Publish without modification
– Accept with revision
– Accept with major revision
– Reject
Please note: An invitation to accept with major revision does not imply a promise of subsequent publication, however, it is an indication of a positive reaction from reviewers and there is a possibility of publication. Editors may take note of comments and advice made by reviewers that are not intended to be shared with authors. For all accept with revision, only editor in chief will review the revised manuscript before giving the final accept/reject decision.
The main body of the paper can include titles and subtitles followed by discussion to address: literature review, research question, research design and methodology, result, discussion, study limitations and conclusion.
Body text is set in ‘Text’ style (Justified). Paragraphs are separated by a separate line.
Figures and Tables
Include figures and tables within the body of your paper. DO NOT design your figures using Microsoft word in bits and pieces. This will cause the figure to be distorted during formatting and production. You have to use a drawing tool and import the figure to word.
Figures titles should be under the figure. Table title should be above the table.
Make sure you have permission of any previously published figure or table from publishers and/or authors. This is the sole responsibility of the author(s).
Acknowledgment
Include any acknowledgement right before the references section (if applicable)
Referencing published research within text
References to previously published research studies must in Harvard style. Author(s) should make every effort to ensure completeness, accuracy and consistency of each reference.
Examples:
– In a research study by ackoff (1961) …..
– Gibberd et al (1991) mentioned……
– In the book by Dunlop and Williams (1989) ……
References
References section should be at the end of the manuscript. References to previously published research studies must in Harvard style. References should be arranged alphabetically without numbers. Keep one black line between each two references. Please follow the examples below.
Journal Articles
Last name, initials. (year) ‘Article title with only first letter upper case,’ Journal name, vol (issue no.), pages.
Example: Articles with one author
Ackoff, R L. (1961) ‘Management Misinformation Systems,’ Management Science, 14 (4), 147-156.
Example: Articles with two authors
Sabri, EH and Beamon, M. (2000), ‘A Multi-Objective Approach to Simultaneous Strategic and Operational Planning in Supply Chain Design,’ Omega: an International Journal of Management Science 28 (1), 581-598.
Example: Articles with more than two authors
Fox, MS., Barbyceanu, M. and Teigen, R. (2000), ‘Agent-oriented Supply Chain Management,’ International Journal of Flexible Manufacturing Systems, 12 (1), 165-88
Online Journals and websites
Last name, initial(s). (Date published). Title of article. [Online]. Publisher. [Date you accessed the site]. Available: URL.
Example:
Lorek, L. A., (2003), ”Buyers catch on to online shopping,’ San Antonio Express-News. [Online], [Retrieved December 22, 2003], http://web.lexis-nexis.com/universe/document
Books
Bonini, C P. (1963) Simulation of Information and Decision Systems in the Firm, Prentice-Hall, Englewood Cliffs, New Jersey.
Edited Books
Trowbridge, P. (2003), A case study of green supply chain management at advanced micro devices, Greening the Supply Chain, Sarki, J. (ed), Greenleaf, Sheffield.
Periodicals
James, D. (1999), ‘From clicks to coin,’ Marketing News, 33 (21), 3.
Conference Paper
Jandos, J. and Vorisek, J. (2009), ‘Enterprise Web 2.0. What is it really?’ Proceedings of the 13th Inernational Business Information Management Association (IBIMA), ISBN: 978-0-9821489-2-1, 9-10 November 2009, Marrakech, Morocco, 10-15.
Copyright Notice
The Journal of Marketing Research & Case Studies (JMRCS) is an open access Journal. Open access journals are those that provide immediate and free access of all published full-text articles to interested readers around the world. Open access provide readers with the ability to view, save, print, copy, distribute, transmit, and adapt any published article without fee-based subscriptions.
Open access publishing (OAP) can provide several benefits to participating authors. It helps in maximizing the dissemination and impact of research by making it available to all readers worldwide. Further, recently published literature suggest that OAP increases the chance of more citations of the published work, which in turn can be translated into more recognition of research. More importantly, OAP promotes and encourages cumulative research and knowledge building worldwide by providing easy, enhanced, and accelerated access to research.
Publishing an article in The Journal of Marketing Research & Case Studies requires payment of the manuscript processing charges once the manuscript accepted for publication. The payment is to be made by one of the authors, their university/organization, or funding entity. The manuscript processing charges are designed to allow publishers to recover manuscript processing expenses and the cost of making the full-text available on the Internet to all interested researchers.
The manuscript charges:
| Research paper | EUR €295 |
| Viewpoint | EUR €295 |
| Book Review | EUR €295 |
| Project Reference List | EUR €295 |
Manuscript Types
Research paper: is a full paper with complete set of references. This include completed research, research in progress, liturature review, meta analysis, conceptual papers, and case studies.
Viewpoint: an article that reflects the author’s opinion, interpretation, or future projection.
Book Review: a review of rcently published book.
Project List: Reference lists of research groups, and current projects and applications.
Copyright
Authors who publish in any IBIMA Publishing open access journal retain the copyright of their work under a Creative Commons Attribution 3.0 Unported License, which allows the unrestricted use, distribution, and reproduction of an article in any medium, provided that the original work is properly cited. No permission is required from the authors or the publishers.
Important Disclaimer
Neither this Journal nor IBIMA Publishing accepts any liability whatsoever for the consequences of any such inaccurate, misleading data, opinions, or statements. Although every effort is made by the journal and the editorial board of this open access journal to see that no inaccurate, misleading data, opinions, or statements appear in the published article. It has to be clear that the data, opinions, and statements appearing in the articles are the sole responsibility of the author(s).
Publishing research work and experiment findings is a celebration of significant efforts by a scholar who shares results with other scholars around the world. More importantly, it is a contribution to the body of knowledge towards to humanity in the subject matter. Accordingly, IBIMA publishing takes the matter of publication ethics seriously and takes the several measures to address this important matter in scientific research in all its journals.
Strictly blind peer-review process applies to all manuscripts. This ensures the fair evaluation of submitted manuscripts and the contribution to the body of knowledge of the subject matter.
The submitted manuscript must be an original work and sole property of the Author(s), and the manuscript should not be published elsewhere nor should it be currently under consideration for publication by another journal. Manuscripts that are found to be published before or under consideration/review elsewhere will be rejected immediately and authors will be banned for a period of twelve months from submitting any new manuscript to any IBIMA Publishing Journal regardless whether the newly submitted manuscript is authored individually or co-authored with others whether involved or not in the previous violation. That ban will be extended to the editorial board of any journal published by IBIMA Publishing. Should the violation be repeated after the twelve months ban period, violating author(s) will be banned for three years from submitting any manuscript to any of IBIMA Publishing Journals. The only two exceptions are first if that the manuscript was presented previously at an IBIMA Conference and treated as an early stage of work in progress that is fully developed later on and submitted to IBIMA Publishing Journal. Second, the submitted manuscript builds on previously published articles elsewhere by the same author(s). In this case, author(s) are obligated to show more significant development in the submitted manuscript than the original published article and also to show that the original article is well cited in the submitted manuscript.
IBIMA Publishing subscribes to Crosscheck powered by iThenticate, A plagiarism detection and prevention technology. IBIMA publishing would not tolerate plagiarism and will take the following measures accordingly. First, the manuscript that has been proven to be involved in plagiarism will be immediately rejected along with the immediate rejection of any other manuscript under consideration by any other IBIMA Publishing Journal submitted by the same authors. Second, each author involved in the violating manuscript will be banned for a period of three years from submitting any new manuscript to any IBIMA Publishing Journal regardless whether the newly submitted manuscript is authored individually or co-authored with others whether involved or not in the previous violation. That ban will be extended to the editorial board of any journal published by IBIMA Publishing. Should the violation be repeated after the three years ban period, violating author(s) will be banned for life from submitting any manuscript to any of IBIMA Publishing Journals.
Complains
For any complain with regard to any publishing article, please contact the us at contact@ibimapublishing.com. We’ll acknowledge your e-mail and provide an estimated time to study and address your complain. We will investigate the complaint to classify whether it is administrative (ex. related to procedures, Errors,…) or academic (related to published material from scientific prospective), direct complaint to the right department or editorial board, and take appropriate action.
The Journal is indexed and/or abstracted in the following databases/resources: