Latest articles

29
May
2020

Assessing the Effect of UTAUT2 on Adoption of B2B/C2C E -Marketplaces

Journal of Internet and e-business Studies
This research intends to determine the key elements affecting the intention to use and the usage/adoption of B2C and C2C e-marketplaces in Saudi Arabia; drawing upon the theories of Hofstede’s cultural dimensions and UTAUT2 model. There has been little research in the area of C2C…
19
May
2020

People: The Most Important Marketing Asset of Territories

Journal of Marketing Research and Case Studies
Marketing strategies adopted in many territories do not take into consideration the intangible dimension related to local communities, their history, culture and values. By ignoring a driving force of regional identity, such strategies do not value a major source of differentiation. In fact, in a…
08
May
2020

Core Values in The Context of Open Innovation Processes

Journal of Innovation and Business Best Practice
Open innovations are a special kind of approach to the process of developing innovations. They require an effort from the enterprise to find an exogenous source of innovation. For cooperation to be effective, the enterprise must focus on minimizing the various barriers associated with opening…
07
May
2020

Board Attributes and Firm Performance: Tunisian Evidence

IBIMA Business Review
This study examines the relationship between board attributes and firm performance. In accordance with agency theory, effective board of directors plays a key role in establishing good corporate governance and enhancing firm performance by mitigating earnings management. Based on panel data set drawn from Tunisian…
06
May
2020

Mobile Augmented Reality Apps in Shopping Malls in Greece: Exploring Users’ Behavioral Intentions

Communications of the IBIMA
The ability of Augmented Reality (AR) to blend digital information into the physical world has enhanced its vast range of applications potential. It has, thus, increased the number of smartphone AR users and challenged researchers and a number of industries to try to understand and…
04
May
2020

Is Fiscal or Monetary Policy More Effective on Economic Growth? an Empirical Evidence in The Case of Ethiopia

Journal of African Research in Business & Technology
To achieve high and sustainable economic growth, full employment and stable prices, countries are using macroeconomic policies called; the fiscal and the monetary policies. Regarding the effectiveness of these theories, there are two different arguments; monetarists and Keynesian. The Keynesians argue that relative to the…
30
Apr
2020

Corporate Citizenship: Toward an Extended Understanding of The Relationship Between Economic and Legal Citizenship

Journal of Economics Studies and Research
The concept of corporate citizenship has been growing progressively in the business field for decades. Our research has developed a structural equation model to examine the primary factors and their interactions that influence economically motivated administrators to observe legal citizenship as an essential element to…
29
Apr
2020

The Financial Driver of Business Cycle Synchronization

IBIMA Business Review
This paper measures the impact of financial integration on business cycle synchronization (BCS) using a multivariate factorial approach. By allowing bilateral financial integration to load both on de facto quantity and price measures, positive and strong indirect effects of financial integration are found on BCS,…
24
Apr
2020

An Examination of the Divergent Attention to the Seventeen SDGs of the United Nations

Journal of e-Learning and Higher Education
The United Nations initiated the Global Compact in 2000 to encourage businesses around the world to adopt sustainable and socially responsible policies and to report on their implementation. In 2007, the Global Compact spawned Principles of Responsible Management Education (PRME) to transform business and management…
03
Apr
2020

How to Design and Teach a Blended Course For Hard-to-Reach Adult Learners

Journal of e-Learning and Higher Education
In recent years, with easy access to ever-faster and integrated Internet technologies, blended courses have been a safe wager for adult education. Blended courses combine the best of face-to-face classes, such as affective relationships, with all the advantages of online environments, such as interactivity and…