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Social networks have allowed more direct communication with companies' target audience, segmenting the ads to streamline marketing efforts, help improve the brand's image, and increase the visibility of products to get closer to users with promotional tools. This research aims to demonstrate the relationship between…

The primary aim of the paper is to empirically determine how presented experiences of other customers affect the creation and perception of the corporate image. Corporate image perceived by consumers can also be formed solely on the basis of sharing experiences of other consumers. Thus,…

Small and medium sized enterprises (SMEs) are the main force for economic growth, but at the same time an extremely vulnerable sector, which constantly needs support from the state. Thus, one of the basic tasks in the state regulation of the activity of this sector…

The debate about overreliance on oil and its non-sustainability to resolve major economic problems in Nigeria has shifted more attention to the real sector of the Nigerian economy. Over a few years ago, the government and the monetary authority have refocused their economic and policy…

The impact of the Covid-19 pandemic was felt around all industries and sectors of the economy. Some studies identify education as part of the direct hit sectors by the pandemic. While online learning and other forms of virtual learning innovations were introduced, the absence of…

Finding out which of the dimensions of ingratiation has more effect on the target person is the objective of the study. The basic aspect to effective ingratiation is the exact approach used to increase liking. Literature is unclear about which of the dimensions would yield…

The article reveals topical issues of the state regulation of banking risk in Ukraine. Purpose: The purpose of the article is to assess the impact of state risk regulation in the banking sector on Ukrainian social and economic spheres and to provide suggestions for taking…

During the last 20 years, the Information Technology sector has experienced the most incredible evolution, impacting our daily activities, but now, more than ever, people are aware of the place occupied by technology in their lives, since Covid-19 forced us to move our main activities…

This paper aims to investigate the determinants of capital structure in developing countries, like Romania, Bulgaria and Hungary. This research adopts the unbalanced panel data of 152 listed companies, over the period 1996-2020, estimated by two-stage least squares. This paper covers several firm-specific variables (profitability,…

The aim of this paper is to provide an analysis that will be necessary for the development of a future digital marketing plan for CubiCasa OY with the main goal to attract new customers in the United States market.  Specifically, the following topics are addressed…