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The future will no longer be like the past as the world witnesses constant changes that affect people’s everyday life. In fact, with the outbreak of the COVID-19 pandemic, organizations were challenged to adapt their business to the changes, and brands were forced to  quickly…

In the 21st century, businesses and communicators have faced new challenges. In the era of modern technology, internationalization and globalization, marketing communication implements new tools, trends and opportunities. Internet and technological development have opened up the potential for two-way marketing communication and online as well…

A fundamental premise for understanding and forecasting the functioning of a system, modeling is a method that aids in the development of any phenomena, without question. Marketing modeling is a concept that is seldom utilized in university marketing. Any organization's marketing activity necessitates the use…

The turbulent environment, characterized by dramatic changes and chocks such as global crises and dissolution of many centrally planned economies during the last decades, has demonstrated that rigidity associated with strategic planning does not provide universal solutions. Therefore, more flexible schools of strategic thought –…

The study aims a critical analysis and preliminary assessment of chosen effects of the implementation of a new type of occupational pension schemes with automatic enrollment: the Employee Capital Plans (PPKs), successively has introduced in Poland since 2019. The introduction of PPK’s may constitute a…

After the World Health Organization declared the outbreak of Coronavirus (COVID-19) a pandemic, the Peruvian government took preventive measures to counteract the spread of the virus by issuing Supreme Decree No. 008-2020-SA. This decree contains prevention and control measures aimed at ports, airports, land entry…

Banking services are one of the main Moroccan exports in Africa. These representations can be studied in order to verify the reversed country of origin effect. Can these services impact the way their users perceive the country? Do they even communicate on their origin or…

The reason for including Corporate Social Responsibility (CSR) activities in business processes can be different from cultural and social to economic and financial purposes. Lately, most of the studies have observed the performance of organizations, as a result of including CSR in their structure. Until…

The Chorrillos beach of the port of Huacho, is located north of Lima, Peru, and is contaminated by wastewater and solids, discharges by industry and population. For your evaluation of recovery environmental experimental research was applied using the following techniques: observation, environmental assessment, surveys, measurement…

The importance of the relation between targeting and positioning strategies is amplified in the context of the green market, as a result of the difficulty that many companies face in attracting an important customer base. The purpose of this paper is to provide a perspective…