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The blind box phenomenon has resonated strongly with consumers. Brands and producers use uncertainty to captivate customers and build loyalty in a thriving global market. This conceptual paper reviewed relevant literature to redefine “uncertainty” in the context of blind box marketing. This study expands traditional…

The rapid expansion of generative artificial intelligence (GenAI) tools in higher education has transformed students’ academic practices, shifting attention from initial adoption to sustained use. Despite this growth, empirical research examining the determinants of students’ continuance intention toward GenAI remains limited, particularly within Arab and…

Ransomware attacks represent one of the most critical and rapidly evolving threats in the contemporary cybersecurity landscape. The growing sophistication of ransomware campaigns has led to severe financial, operational, and reputational losses, particularly for organizations that lack adequate preparedness and response capabilities. This paper examines…